EXO – Call me Baby

EXO’s return comes with the title track Call Me Baby. As with all EXO releases Call Me Baby comes with two mvs, one in Korean, one in Chinese.

In classic SMTown style the sets are stark, the idols and their choreography being the focus.

Contrary to what the intros might have you wishing for the members aren’t mechanics, this is all pointless posing for an mv intro.

The Korean version sees Kai the intro’s central member, not surprising given his long run as group visual.

The Chinese version understandably sees a different dynamic amongst the EXO-M members, Tao holding a stronger visual presence this time around.
This feels like SM power play at its finest once again. Having lost two Chinese members, when rumours start to fly about another being a contender for jumping ship what do you do? You put them in a visual and vocal strong hold within the group, have them lead without calling them the leader. Watch Super Junior M after the departure of Han Geng and you’ll see the same happen with Zhou Mi, Mi eventually being named leader [?]. The only other visual centre SJM is given is the main unit’s visual, Siwon – this we can see with Tao also, Kai being his main unit visual balance, like Siwon he holds no leadership ranking in the groups hierarchy though sits high in their visual ranks.

The group have opted for a more trend fitting style this time around, a strong monochrome palette, a set of jeans with almost identical knee rips, and influenced by both hip hop and indie styles. Tao as the EXO-M lead visual commands this style especially well.

Call Me Baby comes from EXO’s second full album EXODUS, a more mature release from the group, a ten track collection available in both languages, with far more gems than the lead track would have you believe, a song which possibly lacks as a title in comparison to last release Overdose.

So, from a writer completely indifferent to EXO, a recommendation to check out their latest album is probably a little bit of an Easter Miracle.


Founder at BritROK
Founder of BritROK.
Graphic Designer and lover of all things Punk and Indie!

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