I did say that the whole concept seemed quite Western European! Ubersexual, though penned by an American company, references Western European styling.
Its a term that never took off, people are categorised in advertising and ‘ubersexual’ is apprently the man who no longer wants to be ‘metrosexual’ and wants to be masculine again.
99.99% of all KPop males would fall into the ‘metrosexual’ category rather than the ‘ubersexual’ one.
Here’s the meaning of Ubersexual from one of the ‘masterminds’ behind the term.
Ubersexuals are the most attractive (not just physically), most dynamic, and most compelling men of their generations. They are confident, masculine, stylish, and committed to uncompromising quality in all areas of life. He doesn’t care what people think. He’s not worried that people think he’s gay. He knows he’s straight, and that’s all that matters. He is, however, concerned with quality. He strives for excellence in everything. Fine wine, good cigars, understanding the finer things. That’s sort of quintessentially it.
European men tend to be at the forefront of defining male stereotypes, and if the ‘Ubersexual’ does exist you will do doubt find him in Western Europe.
Ubersexuality is mens’ liberation. After being stripped of their masculinity through the pampering and befriending of women during the metrosexual phase of male stereotyping they’re supposedly clinging on to the masculinity and claiming back their title of Man.
So lets look at this in terms of Super Junior’s teasers.
Siwon could possibly be the best example of ‘ubersexual’ showing off his masculinity, not a care in the world for any homosexual messages SCREAMING from the teaser. Siwon’s modelling shots always have an air of perfection and excellence, he fits the concept well.
Tight pants, skin, eclectic fashion choices, guns, bright colours, ridiculous adornments … for a stereotype that never stood up to the advertising tests SM have tried really hard to replicate its ideas.
SuJu aren’t the definition of ‘ubersexual’, their usual looks portray images of the ‘metrosexual’ or ‘new man’ more often than not.
But SM have tried and somewhat succeeded in visualising ‘ubersexual’ markers. It all seems a little convoluted for a KPop concept but kudos to the concept team for attempting something a little outside the SuJu box.